Women, we've a commercial for you, trust me, but the key point is that our research, which is consumer research, directed that thought [inaudible] from the research, and we've directed our commercials at that target user group. Dora; Leavitt, Alex Reuters via ABC News. Retrieved 27 Dec Moving Beyond the Constructed Audience".
Conversely, some women prefer to play as male characters to avoid unwanted attention or harassment from other players.
Women and video games
After making a bad game that targets those areas suggested by the marketing research, the game's lack of popularity among both genders is often attributed to the incorrect prejudice that "girls don't play games" rather than the true underlying problems such as poor quality and playability of the game. Other players may react more favourably to a female avatar. World of Warcraft screengrab. Malone of Stanford University found that girls preferred to play a Hangman video game over a darts simulation that boys enjoyed. Event occurs at Harnessing the Power of Persuasion: